Pledge to be a School Safety Superhero! This year's Kentucky School Safety Week focuses on building-up the self-esteem of the students in your school, while working toward an environment free of Bullying, Cyberbullying, Harassment and Conflict. From Superman to Captain America most Superheroes started with problems or issues and turned their uniqueness into a power or force. They used their power for the betterment of society. The campaign highlights the word SUPER and qualities necessary to be a SUPERHERO at school. S-Strong, U-Understanding, P-Powerful, E-Encouraging and R-Respectful, by using these character words to teach and describe our students, they can become School Safety Superheroes!